What We Do
Valor Projects is on a mission to foster a thriving music and arts scene, nurturing emerging talents and musicians.
Purpose
Our core purpose is to promote self-empowerment through artistic expression. We believe that the transformative power of creativity can inspire individuals to realize their full potential, cultivate resilience, and positively impact their communities.
Current Project
Beyond the Scars is a celebration of imperfection and empowerment for those who've faced challenges. It’s a project about the journey of reinventing one's self, and embracing one’s scars. Through bold paintings, a video installation, a book and soul-stirring symphonic music, the project captures the transformative process from pain to self-love.
Our Team.
The team's expertise is cultivated across multiple industries, including music, entertainment, finance, and hospitality. Our collective experiences uniquely position them to tackle complex challenges with innovative solutions tailored to propel Valor Projects forward.
Lefteris Ioannou
Founder
Lefteris is a versatile composer and musician, blending American and European influences in his diverse works. A Berklee College of Music graduate, he recognizes music as a universal language that transcends words, using its expressive potential to communicate with audiences on a deeper level.
Yvonne Choi
Ridge Choi
Director of Marketing
Director of Finance
Yvonne brings 20+ years of marketing experience to Valor Projects. As former CMO of leading hotel companies like Red Lion and Cachet she launched brands across key markets, driving revenue and spearheading innovative initiatives.
Ridge brings his 15-years of business development, financial and investment experiences to helping businesses and non-profits succeed.